WCS wholesaler Training
Built for
Counter Flow.
Not a
Conference
Room.
We design training around real world situations — what to recommend under a minute, common mistakes, substitution paths, and talk tracks your team will actually use the same day.
Variable
Session Lengths
219
Years Combined Industry Experience
300
events per year
29
Years in Territory
WCS WHOLESALER Training Formats
We Train the Way You Work
Counter Training
Short, practical sessions designed around counter flow. Focused on what to recommend and how to explain it in under a minute. Minimal disruption to branch operations.
10–15 Minutes
Lunch & Learn
Deeper dives for teams that want more. Product knowledge, application guidance, and Q&A. We bring the content and the cadence.
45–60 Minutes
Product Launch Kit
Full launch support for new products. One-page overview, counter toolkit PDF, talk tracks, and a follow-up cadence that runs for 30 days post-launch.
Launch + 30 Days
What You Get
The Counter Toolkit
01
Talk Track Pack
One-minute talk tracks, objection handling, and quick closes. Printed and ready at the counter.
02
Quick Guide
Application fit, compatibility notes, top SKUs, and common mistakes. One page. No hunting.
03
Substitution Path
What to swap and when. Simplifies the hardest counter conversations into a decision tree.
04
Follow-Up Cadence
Pre-written scripts for email and text. Adoption reinforced automatically.
On-Site Training
We Come to You.
WCS brings hands-on product training directly to your location.
No travel required on your end. We handle the content, the format, and the follow up.
For Contractors
Invite Us to Your Shop.
We come to your location and train your entire crew — techs, leads, and service staff — on the products they use every day. No PowerPoints. No conference rooms. Practical knowledge your team can put to work the same day.
When your crew knows the right product for the job, fewer mistakes happen in the field. And when they ask for it by name at the counter, your supplier has it ready.
For Wholesalers
Find a Training at a Local Wholesale Distributor.
All WCS trainings are hosted at wholesale branch locations. Ask your local branch about upcoming sessions or contact your WCS rep to schedule one near you.
Don’t See What You Need?
Tell Us What Your Team Needs.
Don’t see the training you’re looking for? Let us know what subject you’d like covered and we’ll do our best to make it happen near you.
Calendar
Upcoming Trainings & Events
All trainings are scheduled through your local WCS rep and hosted at
wholesale branch locations. These are team events — bring your crew.
| Date | Event | Location | Representatives | |
|---|---|---|---|---|
| Mar 18 |
  Counter Training — Parker HannifinBranch Visit · RSD San Diego |
San Diego, CA | Jack Alessi | Learn More |
| Apr 15 |
 Product Launch — SolsticeNew Product Rollout · Ferguson Las Vegas |
Las Vegas, NV | Rick Young | Learn More |
| May 1 |
 Counter Training — MARSBranch Visit · ARS Sacramento |
Sacramento, CA | Corey Smith, George Kief Jr. | Learn More |
For Wholesalers
Don’t See Your Branch?
Request Rep Assistance at an Event
If you’d like WCS rep support at your next counter event, product launch, or branch training, let us know. We’ll work to get the right rep to your location.
